You’ve probably heard that video marketing is effective, but in doing exactly what? The answer to this is that video marketing can help in all sorts of your business goals. Here are my top 10 things video marketing can help you with!
Raise Brand Awareness
Video is great for communicating your brand message. Its ability to show visually what you’re all about is perfect for branding. It helps you create an image of your brand in your viewers’ minds.
As the stats show, video is highly effective for driving traffic. It’s a key part of any SEO or traffic strategy. Videos posted on video sites like Vimeo or YouTube offer a high quality backlink to your site.
Videos are excellent for promoting specific products because they show rather than just tell. Your customers can see the actual product in action. The visual medium is very powerful in driving home the features and benefits of a product.
Grow Your List
Videos are often used to grow email lists. They can be used in a variety of ways. You can embed a video on your landing page to explain to visitors the benefits of signing up, or offer a video course or other video-based product as a giveaway to entice people to sign up.
Promote Your Event
Videos can be used to promote an offline event. You can use clips from previous events or show participants giving their testimonials about how useful the event was for them. You can also use videos to drive sign-ups for an online event such as a webinar.
Educate Your Customers
A video can help your customer at some point in the sales process by showing them what features your products offer. Video content can help them with their buying decisions. In fact, how-to video tutorials are one of the most popular forms of video content.
One of the main advantages of video is that it allows you to build a strong relationship with your customers. It gives your business a human face, and this personal connection helps them get to know you. You don’t need to sell or promote, but simply entertain, inform and keep yourself on your customers’ radar.
Provide Customer Support
Many companies are now providing customer support in an innovative new way by doing it through video. Instead of a written FAQ or regular contact options, they create videos that address common questions.
Explain a Process
Videos are great at explaining a step-by-step process. You can take any process that your customers regularly go through and explain it to them step by step, showing what they need to do at each step.
You can use video to drive referrals. Ask your customers to leave video testimonials, which you can use to spread the word about your offer. These work as a form of social proof (we’ll discuss more in the next module).
Video content can be used in the recruiting process, teaching potential employees about your company and the benefits of working for it. They can also be used as training materials once new hires start.
Get Your Audience Involved
Video content offers ways to get your audience involved directly in your brand. You can crowdsource video creation, asking them to create their own videos that relate to your business and its products, such as a video of your product in action.