6 Key Behavioural Motivations that Drive Engagement on Social Media

For beauty brands looking to better communicate with their audience, understanding why people engage with content is key. And a recent study by Facebook & Accenture called ‘Inside Beauty’ identified seven key behavioural motivations that drive engagement on Facebook and Instagram and that’s what we’re talking about today.   Discovery & escapism People use Facebook…

What makes videos go viral?

Viral content is content that spreads just like a virus through social media – and often ends up reaching mainstream media too. And it’s all because something in the content made people feel compelled to share it. Having your content go viral is every video marketers dream as it means you reach new audiences and…

What Is Video Marketing And Does It Work?

The idea behind video marketing is very simple. You’re using video to market and promote your brand. Video marketing essentially means using videos to achieve your online marketing goals. Online videos teach, explain, demonstrate, influence, or simply entertain. An Immediate Connection Video marketing works because it creates an immediate connection. Videos evoke feelings and get…