I teach my clients how to use content to become thought-leaders or to drive their own publicity. By publishing articles, videos, research, or any other form of original content regularly, potential clients and members of your industry begin associating you and/or your brand with insightful ideas and regarding you/your company as authoritative and having expert status.
Nothing happens overnight in the world of thought leadership, but in time, with a consistent content strategy, opportunities find their way to your door. (If you are a celebrity and want to use content to drive publicity, have a look at this post I wrote about Prince Charles and how is successfully doing this).
Here are 3 great articles I read recently on thought-leadership that I thought you’d enjoy!
http://www.huffingtonpost.com Wed, 25 Mar 2015 11:31:18 -0700
If you’re new in your field, you’ve no doubt been following the writing and insights of great thought leaders who dominate your arena. When you’re just starting out in your new business, or launching a new practice, …
http://blog.influenceandco.com Tue, 31 Mar 2015 06:00:00 -0700
An effective thought leadership strategy goes deeper than the overarching content strategy. But without these six key elements, it may fall short in accomplishing your real business goals:
http://switchandshift.com Mon, 06 Jul 2015 09:00:27 -0700
How does your organization become known as a thought leader?