Scaling an ecommerce beauty brand from launch to £100k per month in 10 months

Today I have a very special guest on my vlog and that is Maxine Laceby, the founder of the beauty brand Absolute Collagen.

Maxine and I met at a talk I gave for Facebook a year ago and I was immediately impressed with her brand – but Maxine needed help in launching her product and bringing it to market.

We started working with her launching Absolute Collagen on Facebook and Instagram using our 9 step ecommerce process  in September 2017. Within 10 months of launch, we’d reached over £100k in monthly revenue and the business continues to grow at a fast pace.

What is even more incredible is that Absolute Collagen is Maxine’s first business and she started it from her kitchen table at the age of 50 – having had 25 years off work focused on raising a family. I asked Maxine to sit down with me and share her story.

In this video we talk about

  • The launch, how we got started and reminiscing on our first month sales of around £4900.
  • The highs and lows, such as running out of stock and dealing with complaints from customers following a formula update.
  • How Maxine has overcome every hurdle put in front of her.
  • And how the success of an ecommerce brand is team effort – yes the funnels we run today drive new customer acquisition and our emails drive repeat customers BUT Maxine and her team deliver every time on having a great product, amazing customer service and making her customers really connect with her and her story and ethos, thus becoming incredibly loyal to the brand. PLUS SHE HAS A PRODUCT PEOPLE GENUINELY LOVE AND WANT MORE OF! 

At Bolt Digital we love all our clients but Maxine really stands out to the whole team as a role model to women in business. I really REALLY hope you enjoy her story. And Max, here’s to the first £200k month revenue! 

Get your Bolt Blueprint custom online marketing strategy for your business, for free*.

Bolt Blueprint allows our expert team to audit, strategise and map out a personalised integrated marketing plan for your business.

This offer is designed specifically for you if you’re serious about improving sales, profit and business value through highly effective digital marketing and sales.

Our team of Bolt Strategists only have a limited number of slots available for a certain number of free sessions every month. You will need to complete a short form to ensure that you qualify and you can do so by clicking the button below

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Bolt Blueprint allows our expert team to audit, strategise and map out a personalised integrated marketing plan for your business.

This offer is designed specifically for you if you’re serious about improving sales, profit and business value through highly effective digital marketing and sales.

Our team of Bolt Strategists only have a limited number of slots available for a certain number of free sessions every month.  You will need to complete a short form to ensure that you qualify and you can do so by clicking the button below…