Traditionally, workwear brands have been sold by sales reps to procurement managers via real world relationships, cold calling, exhibitions, print advertising and even door to door sales, and the luxury workwear fashion forward brand we work with was no different.
But with the online revolution clearly happening all around us, our client tasked us with building them a direct to consumer route to market via their Shopify website.
Part fashion ecommerce, part B2B sales, we knew we targeting the right people would not be easy, especially since Facebook has removed job title targeting from the platform.
Although we were confident the brand had the right imagery and products to stand out and succeed online, we knew we had our work cut out.
Let's fast forward to the results.
Only a ROAS of 10.5 in our latest month of running the campaigns!!!!!
Here's some of our results in more detail
We are particularly proud of our Top of Funnel campaigns to 'cold' audiences - which have achieved Returns on Adspend of 4.10 - 10.08.
It's safe to say we have tracked down the right audience for this brand.