Be you. That’s who people really want to see. Carl Reader, a successful author, and entrepreneur joins Natasha to discuss how his unique appearance, simple messaging, and the showcase of his human side helped propel him to become a leading expert and advisor in the business industry.
“Business is simple. If I can do it, anyone can.”
-Carl Reader
Subscribe on
Timestamps:
3:57 The start of building a personal brand
6:26 Measuring the initial success of social media visibility
9:13 Early strategies that kickstarted Carl’s success
12:06 Importance of credibility in building brands
16:06 Determining values and messages
22:51 Carl explains the benefits of being unique and how it’s helped him stand out and bring in various opportunities
29:01 Making accounting about business, not just numbers
Connect with Carl Reader:
Connect with Natasha Courtenay-Smith:
