Why give all the secrets away? In this Information Age, everyone wants to be in the know. They want to know upfront ‘what’s in it for me?’ And even who the mystery person behind the products and services they’re buying. So, Cy Wakeman, Reality-Based Leadership CEO and author, makes sure she meets that need. Grab your notepad as Cy and Natasha discuss the value in effectively branding yourself and using social media to build your business.
“People are always distracted at work. We want to be the YouTube channel your boss will let you watch at work.”
-Cy Wakeman
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Timestamps:
5:20 Starting with Gary V-building Cy’s personal brand
6:00 Why personal branding is critical
8:23 Being accessible to audiences
11:09 Return on investment in digital marketing strategy
16:06 Overcoming traditional approach to marketing
20:48 Huge propellers to current success
22:36 How Cy has handled this transition
23:34 Helpful tips for women on social media
People:
Connect with Cy Wakeman:
Connect with Natasha Courtenay-Smith:
