There is no doubt in anyone’s mind that the world of media and marketing has seen drastic changes over the past few years. I’ve been in the media for 20 years now, starting first in mainstream media (newspapers and magazines) and now working in social and performance media, and directly with the likes of Facebook.…
I was recently interviewed for The Escape The Rat Race podcast where I talked about my career, my book and why content is the key to so much of what we want from our lives. Actually, a lot of that podcast ended up being about the period in my life after I sold my business.…
I’m not a mad fan of poems BUT this one landed on my Facebook feed a few days ago, and I thought it was perfect for welcoming a new year. Whether you’re a she or a he, it’s all about dumping all the baggage and nonsense that holds us back from our grand plans! She…
When I worked for national newspapers, I used to go out and about up and down the UK, interviewing all sorts of people from all sorts of backgrounds. Over the years, I’ve sat and I’ve listened to people from the most diverse of backgrounds, who live both the most chaotic and privileged of lives, and…
When it comes to online success or online visibility for a personal brand or business, most people understand what the big picture looks like. They look at what their competitors, or those they admire the most and want what they’ve got. Those building personal brands say things to me like: ‘I want webinars, and online…
Creating topical content for your website and social media feeds is really important, because it helps you position yourself as being on the ball and on top of what is going on, and also, because it helps you attract journalists who are always looking for experts to comment on topical matters. PLUS, if you want…
I loved a recent article by the Daily Mail’s columnist Jan Moir about the X factor. She essentially wrote how it’s cliched, tired and has had it’s day. BUT there was one line that really jumped out to me, and that was ‘Especially when smart kids today don’t actually need a creaky-kneed croaker to discover…
Oh, how I do feel a twinge of envy for the ‘happy’ women currently enjoying their ‘happy’ lives at the advertising agency Saatchi & Saatchi. How lovely it must be to be motivated not by ‘vertical ambition’ but an intrinsic, circular ambition to be happy, in which one no doubt walks in circles chanting ‘Am…
I loved a presentation by Trendwatching last week about ‘betterment’ and how betterment in our lives is the thing we are all doing now. Trendwatching monitor global consumer trends (and sell this information to big brands) and they are seeing that in general, people are moving away from consumerism and pursuit of wealth to the…
Yesterday, Business Secretary Sajid Javid announced an investigation into non-compete clauses in employment contracts which prevent employees leaving their job from starting their own rival firms. This is part of Javid’s long term goal to support entrepreneurship in the UK.