Fast growing DTC brands have dozens of ads (including a mix of video, photo and gif formats) live at any one time, all targeting specific prospects and specific customer groups with customised messaging depending on where they are in their journey with the brand and products.

The creatives we produce comprise styles and formats that we know, from our deep experience of managing hundreds of ads every day, work the best.

The reason we put so much thought into creatives is because digital marketing is not just data, but understanding what women want, understanding how to tell a story through a funnel, how to identify what makes a brand stand out and share that information in a compelling way and how to communicate to audiences in an environment (ie on mobile phones) in which attention is fragmented and distracted.