How to Dominate in the Crowded Bag Market

By August 23, 2018Podcast

Opportunity is everywhere. Born from dissatisfaction with his corporate career and a need as a customer, founder, and CEO Howard Harrison, birthed his company KNOMO! Now a solid brand with 14 years of steady growth Natasha and Howard discuss the evolution of KNOMO, brand strategy, and optimizing advertising dollars.

“The world is filled with products. So new products must fulfill a consumer need that isn’t out there already.”

-Howard Harrison

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Timestamps:

3:01  Starting KNOMO

5:48  The launch of KNOMO

7:57  Insight into how sales continue to increase

10:06  Howard explains how the strategy has changed over the life of the brand

12:21  Breaking down KNOMO’s advertising spend

17:17  Long-term plans for KNOMO

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Connect with Natasha Courtenay-Smith:

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Bolt Blueprint allows our expert team to audit, strategise and map out a personalised integrated marketing plan for your business.

This offer is designed specifically for you if you’re serious about improving sales, profit and business value through highly effective digital marketing and sales.

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Bolt Blueprint allows our expert team to audit, strategise and map out a personalised integrated marketing plan for your business.

This offer is designed specifically for you if you’re serious about improving sales, profit and business value through highly effective digital marketing and sales.

Our team of Bolt Strategists only have a limited number of slots available for a certain number of free sessions every month.  You will need to complete a short form to ensure that you qualify and you can do so by clicking the button below…