How to Dominate in the Crowded Bag Market

Opportunity is everywhere. Born from dissatisfaction with his corporate career and a need as a customer, founder, and CEO Howard Harrison, birthed his company KNOMO! Now a solid brand with 14 years of steady growth Natasha and Howard discuss the evolution of KNOMO, brand strategy, and optimizing advertising dollars.

“The world is filled with products. So new products must fulfill a consumer need that isn’t out there already.”

-Howard Harrison

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Timestamps:

3:01  Starting KNOMO

5:48  The launch of KNOMO

7:57  Insight into how sales continue to increase

10:06  Howard explains how the strategy has changed over the life of the brand

12:21  Breaking down KNOMO’s advertising spend

17:17  Long-term plans for KNOMO

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