A day that started as a search for a quality pair of shoes, and a dropped purple pocket square ended with the start of a custom shoe brand. Now four years later, Tim Waring, founder, and director of Eves & Gray Ltd. drops in with Natasha for an in-depth conversation into everything brand. Tim gives a peek into brand management, internet marketing strategies and the resilience required to last in the industry.
“You learn very, very quickly that outsourcing is king.”
-Tim Waring
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Timestamps:
1:09 The start of Eves & Gray and a look into the brand today
13:14 Eves & Gray’s business model and risks to look out for when starting a brand
21:45 The truth about landing placement into retail stores
23:44 Strategic branding and luring traffic to your website
26:17 Retargeting to reach your customers—the power of Facebook
32:38 Where to put your resources into Facebook
41:41 Using ads on Facebook and the growth it propels
50:16 Google, YouTube, email other internet marketing mediums
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