Going Global With A Shoe Brand With A Difference – Butterfly Twists

By August 2, 2018Podcast

Knowing nothing about footwear, four friends took the leap, started a brand and ten years later Butterfly Twist remains a top brand of consumer choice. Emmanuel Eribo, co-founder, and CEO stops by to discuss how they’ve built the brand from conception to market while remaining in the challenging retail space. Emmanuel drops many nuggets to his company’s success that you can use immediately. These pointers include knowing what works well for your company, knowing your message and the best way to broadcast that message, the importance of not being too dependent on one channel, and figuring out who your customer is and how to service them. Join the conversation today.

Things change and while it’s changing you just need to adapt to the business.

-Emmanuel Eribo

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Timestamps: 

0:55  How Butterfly Twist began

8:04  The challenge of understanding customers and changing with time

10:18  Insights into direct to consumer, measuring return on investment

19:07  Managing tension during highly-stressful times

25:33  Discussion of the difference in performance between UK and Japan

Book recommended by Emmanuel Eribo: 

Connect with Emmanuel Eribo:

Connect with Natasha Courtenay-Smith: 

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Bolt Blueprint allows our expert team to audit, strategise and map out a personalised integrated marketing plan for your business.

This offer is designed specifically for you if you’re serious about improving sales, profit and business value through highly effective digital marketing and sales.

Our team of Bolt Strategists only have a limited number of slots available for a certain number of free sessions every month.  You will need to complete a short form to ensure that you qualify and you can do so by clicking the button below…