Going Global With A Shoe Brand With A Difference – Butterfly Twists

Knowing nothing about footwear, four friends took the leap, started a brand and ten years later Butterfly Twist remains a top brand of consumer choice. Emmanuel Eribo, co-founder, and CEO stops by to discuss how they’ve built the brand from conception to market while remaining in the challenging retail space. Emmanuel drops many nuggets to his company’s success that you can use immediately. These pointers include knowing what works well for your company, knowing your message and the best way to broadcast that message, the importance of not being too dependent on one channel, and figuring out who your customer is and how to service them. Join the conversation today.

Things change and while it’s changing you just need to adapt to the business.

-Emmanuel Eribo

Podcast Standout Online

Subscribe on

                                                                                     Spotify    

Timestamps: 

0:55  How Butterfly Twist began

8:04  The challenge of understanding customers and changing with time

10:18  Insights into direct to consumer, measuring return on investment

19:07  Managing tension during highly-stressful times

25:33  Discussion of the difference in performance between UK and Japan

Book recommended by Emmanuel Eribo: 

Connect with Emmanuel Eribo:

Connect with Natasha Courtenay-Smith: 

We scale direct-to-consumer revenues for health, beauty and fashion brands.

Bolt Digital are industry leaders in direct-to-consumer ecommerce for health, beauty and fashion brands.

Our 9 step process acquires you new customers, and drives repeat purchase and brand loyalty.

We offer a unique D2C Accelerator 30 day trial during which we build and run your direct-to-consumer funnels to deliver new customers and sales. NO long term contracts or commitments.