6 Key Behavioural Motivations that Drive Engagement on Social Media

For beauty brands looking to better communicate with their audience, understanding why people engage with content is key. And a recent study by Facebook & Accenture called ‘Inside Beauty’ identified seven key behavioural motivations that drive engagement on Facebook and Instagram and that’s what we’re talking about today.   Discovery & escapism People use Facebook…

There’s panic on the high street – here’s how brands and retailers can protect themselves from change

This holiday season has reportedly been the worst for retailers since the global recession a decade ago; it has been particularly bad for high street shops, where fashion and large department stores are bearing the brunt of unenthusiastic consumers. With a staggering amount of shops already being closed in the first half of 2018, 2019…