Today we’re on Oxford Street. And it got me thinking, what can ecommerce brands, or traditional retailers wanting to scale their D2C revenues online, learn from all these shops right here on one of the busiest retail streets in the UK. Right now, so many retailers and wholesalers are ecommerce and D2C obsessed and this…
Beauty brands have found themselves in a unique position in the last decade. The dominance of huge brands with global television advertising budgets, armies of models and celebrities is being disrupted by niche and independent beauty brands borne on and grown via social media featuring real people and influencers. With 69% of UK beauty buyers…
Starting out of a garage in Menlo Park California, Google has grown into one of the largest and most successful companies in the world. Google dominates the online world, with an average of five billion searches per day in 2018, it’s easy to see how this tech giant is an all-encompassing platform. From humble beginnings…
I constantly get people asking if PR is something they should invest their time and money into. My short answer is ‘probably not’ and that is said coming from a background in PR and mainstream media. So why not and what has changed? How to do effective PR? Primarily, the way people consume media is…
Often when I write, it’s from the point of view of being the CEO of Bolt Digital and an expert in digital and direct to consumer marketing. Today I’m writing to you all as ‘myself’ (obviously the same person as above!) and I’m going to share some of the changes, challenges and opportunities of the…
Digital marketing is a hugely complicated topic and one of the ways I’ve come to think about it is seeing it as similar to seeing London – by tube. If someone says to you, “I want to see London” – what do you say? Do you say, “Go to Oxford Circus then you’ve seen London.”…
Last month, we opened the doors of The Bolt Academy. I can honestly hand on heart say that I have put pretty much everything I know about running paid social funnels into The Bolt Academy training programme, and shared the systems and techniques that my performance marketing teams and I use when running ecommerce and…
Get ready because today’s episode is not your average interview. Tracey Woodward, CEO of Aromatherapy Associates’ and Natasha, cover it all from health and well-being tips to performing at the next level like Beyonce and Tiger Woods, to goal setting and the current e-commerce landscape. You’ll discover expert strategies that will help you build your…
One market we love working with at Bolt Digital is lead generation for off plan property sales. And this is because of the impact you can have when you bring an industry that traditionally relies on ‘old world advertising’ (ie newspaper adverts, roadsigns and agents) and market the proposition in a ‘new world’ manner using…
This week, I’m sitting down with one of Bolt Digital’s favourite clients (we love them all!) Julian Peyser, the founder of Cool You Air Conditioning, which specialises in fully internal air conditioning solutions for apartments and Grade 2 listed properties in London. We have been working as Cool You’s fully outsourced marketing department since December…
