Personalised process development programmes for ecom teams to improve performance, storytelling, reporting and communication, driving efficiency and revenue, and save time and cost.

Our team can also step in as interim growth leads in your brand.

Personalised process development programmes for ecom teams to improve performance, storytelling, reporting and communication, driving efficiency and revenue, and save time and cost.

Our team can also step in as interim growth leads in your brand.

Personalised process development programmes for ecom teams to improve performance, storytelling, reporting and communication, driving efficiency and revenue, and save time and cost.

Our team can also step in as interim growth leads in your brand.

Playbook results: The Inkey List

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43% increase in revenue from email

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23% increase in Facebook ROAS

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55% reduction in days between repurchase

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Improved storytelling through the funnel

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More efficient and effective D2C team

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Reduced siloed working

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Agency review from an agency perspective

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Data and tech stack updates

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Improved reporting and growth modelling

Your questions....

Increasingly, value within a business comes from having a best in class ecom team but building this team, empowering them to drive revenue and to cope with the ever changing nature of ecom platforms isn’t easy. This is why every day, we hear the same questions from e-comm and tech brand CEOs, owners and marketing team managers.

We provide the people review, guidance and training you need to elevate your team – and ensure your brand moves forward in this competitive channel with confidence.

Your questions....

Increasingly, value within a business comes from having a best in class ecom team but building this team, empowering them to drive revenue and to cope with the ever changing nature of ecom platforms isn’t easy. This is why every day, we hear the same questions from e-comm and tech brand CEOs, owners and marketing team managers.

We provide the people review, guidance and training you need to elevate your team – and ensure your brand moves forward in this competitive channel with confidence.

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Do the team have the tactical ability and experience to scale D2C?

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How should our team be structured?

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What should they be learning and how should they develop?

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How do we optimise our team and prepare them for growth?

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How should our media budgets be managed?

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How can we improve communication between D2C and the rest of the company?

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Are our team aligned and bought in to our goals?

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What are the best processes to help us?

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How can we encourage our team to bring ideas to the table?

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Is everyone clear on their goals and KPIs?

null

How can we motivate the team more?

null

Are our team on top of latest best practices?

null

Do the team have the tactical ability and experience to scale D2C?

null

How should our team be structured?

null

What should they be learning and how should they develop?

null

How do we optimise our team and prepare them for growth?

null

How should our media budgets be managed?

null

How can we improve communication between D2C and the rest of the company?

null

Are our team aligned and bought in to our goals?

null

What are the best processes to help us?

null

How can we encourage our team to bring ideas to the table?

null

Is everyone clear on their goals and KPIs?

null

How can we motivate the team more?

null

Are our team on top of latest best practices?

By the end of the Playbook, your team will be able to:

By the end of the Playbook, your team will be able to:

Operate to improved business processes across brand and ecom teams.
Understand the key metrics that drive ecommerce stability and growth, and eliminate unproductive activities.
Identify and resolve potential friction between teams resulting from skills / knowledge gaps or reporting inefficiencies.
Benchmark your brand against others and understand and deploy opportunities for efficiency.
Improve cross-functional working across brand and D2C teams in line with a global vision.
Understand how storytelling through the funnel can reduce CPAs and deploy knowledge gained.
Operate to improved business processes across brand and ecom teams.
Understand the key metrics that drive ecommerce stability and growth, and eliminate unproductive activities.
Identify and resolve potential friction between teams resulting from skills / knowledge gaps or reporting inefficiencies.
Benchmark your brand against others and understand and deploy opportunities for efficiency.
Improve cross-functional working across brand and D2C teams in line with a global vision.
Understand how storytelling through the funnel can reduce CPAs and deploy knowledge gained.

How the Playbook played out for the On Group

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Training rolled out across teams working on multiple brands

null

Doubling in pace of production

null

Improved storytelling through the funnel

null

More efficient and effective D2C team

null

Reduced siloed working

null

Agency review from an agency perspective

null

Data and tech stack updates

null

Improved reporting and growth modelling

How the Playbook played out for the On Group

null

Training rolled out across teams working on multiple brands

null

Doubling in pace of production

null

Improved storytelling through the funnel

null

More efficient and effective D2C team

null

Reduced siloed working

null

Agency review from an agency perspective

null

Data and tech stack updates

null

Improved reporting and growth modelling

Playbook results: The On Group

null

Training rolled out across teams working on multiple brands

null

Doubling in pace of production

null

Improved storytelling through the funnel

null

More efficient and effective D2C team

null

Reduced siloed working

null

Agency review from an agency perspective

null

Data and tech stack updates

null

Improved reporting and growth modelling

A bespoke investment

The D2C Playbook is tailored to your brand and team’s needs. We offer three levels of Playbook to cover the most challenging aspects of upskilling an in house D2C team. Investment depends upon factors including your team size, number of territories you are operating across, number of channels you are operating on and adspend.

It also depends on our strategic involvement and whether or not we are taking on a growth leadership position in your business for the interim of your Playbook.

A bespoke investment

The D2C Playbook is tailored to your brand and team’s needs. We offer three levels of Playbook to cover the most challenging aspects of upskilling an in house D2C team. Investment depends upon factors including your team size, number of territories you are operating across, number of channels you are operating on and adspend.

It also depends on our strategic involvement and whether or not we are taking on a growth leadership position in your business for the interim of your Playbook.

A bespoke investment

The D2C Playbook is tailored to your brand and team’s needs. We offer three levels of Playbook to cover the most challenging aspects of upskilling an in house D2C team. Investment depends upon factors including your team size, number of territories you are operating across, number of channels you are operating on and adspend.

It also depends on our strategic involvement and whether or not we are taking on a growth leadership position in your business for the interim of your Playbook.

Proud partners of...

Proud partners of...

Does your brand qualify?

It’s important we’re confident your brand is right for the D2C Playbook, so drop us a line and we’ll set up a call…

Send Message

Does your brand qualify?

It’s important we’re confident your brand is right for the D2C Playbook, so drop us a line and we’ll set up a call…

Send Message

Does your brand qualify?

It’s important we’re confident your brand is right for the D2C Playbook, so drop us a line and we’ll set up a call…

Send Message