Upskill your in-house D2C team with our Playbook knowledge transfer process.

Our powerful Playbook methodology allows our experienced team of practitioners to train your team in world-class performance marketing and ad operations, storytelling through the funnel, creative production, customer acquisition and retention.

Our team can also step in as interim growth leads in your brand.

Upskill your in-house D2C team with our Playbook knowledge transfer process.

Our powerful Playbook methodology allows our experienced team of practitioners to train your team in world-class performance marketing and ad operations, storytelling through the funnel, creative production, customer acquisition and retention.

Our team can also step in as interim growth leads in your brand.

Upskill your in-house D2C team with our Playbook knowledge transfer process.

Our powerful Playbook methodology allows our experienced team of practitioners to train your team in world-class performance marketing and ad operations, storytelling through the funnel, creative production, customer acquisition and retention.

Our team can also step in as interim growth leads in your brand.

Playbook results: The Inkey List

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43% increase in revenue from email

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23% increase in Facebook ROAS

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55% reduction in days between repurchase

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Improved storytelling through the funnel

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More efficient and effective D2C team

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Reduced siloed working

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Agency review from an agency perspective

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Data and tech stack updates

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Improved reporting and growth modelling

Your questions....

Increasingly, value within a business comes from having a best in class D2C team but building this team, empowering them to drive revenue and to cope with the ever changing nature of e-comm platforms isn’t easy. This is why every day, we hear the same questions from e-comm and tech brand CEOs, owners and marketing team managers.

We provide the people review, guidance and training you need to elevate your team – and ensure your brand moves forward in this competitive channel with confidence.

Your questions....

Increasingly, value within a business comes from having a best in class D2C team but building this team, empowering them to drive revenue and to cope with the ever changing nature of e-comm platforms isn’t easy. This is why every day, we hear the same questions from e-comm and tech brand CEOs, owners and marketing team managers.

We provide the people review, guidance and training you need to elevate your team – and ensure your brand moves forward in this competitive channel with confidence.

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Do the team have the tactical ability and experience to scale D2C?

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How should our team be structured?

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What should they be learning and how should they develop?

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How do we optimise our team and prepare them for growth?

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How should our media budgets be managed?

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How can we improve communication between D2C and the rest of the company?

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Are our team aligned and bought in to our goals?

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What are the best processes to help us?

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How can we encourage our team to bring ideas to the table?

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Is everyone clear on their goals and KPIs?

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How can we motivate the team more?

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Are our team on top of latest best practices?

null

Do the team have the tactical ability and experience to scale D2C?

null

How should our team be structured?

null

What should they be learning and how should they develop?

null

How do we optimise our team and prepare them for growth?

null

How should our media budgets be managed?

null

How can we improve communication between D2C and the rest of the company?

null

Are our team aligned and bought in to our goals?

null

What are the best processes to help us?

null

How can we encourage our team to bring ideas to the table?

null

Is everyone clear on their goals and KPIs?

null

How can we motivate the team more?

null

Are our team on top of latest best practices?

The D2C Playbook process:

01.

Activity review and teardown

We conduct an audit of your website UX, Shopify analytics, Facebook ads, Google ads and ad creatives, with a strong, overarching focus on our Holy Grail Metrics.

02.

People review

We will interview each of your team and agency partners, and present our findings and analysis across people, roles, capabilities and areas for up-levelling. We take your team through our benchmarks and capability process to understand where they are in their technical knowledge of the work they do, and to ascertain what training they need. The strategic goal of our deep dive audit is to broaden our understanding of the business that is behind the platforms and channels, namely your team and in house D2C processes. Our Deep Dive Audit typically takes between 3-4 weeks.

03.

D2C Playbook training

Our project plans manage the delivery of the Playbook across a 6 – 12 week period. It is delivered in person and via Zoom in a series of pre booked workshops and mentoring sessions. Playbook training will be delivered through a variety of media including in person workshops, live Zoom video sessions, Google Docs, Online videos, Trello Boards, as set out to the agreed Strategy Playbook project plan.

04.

The D2C Playbook asset

At the end, not only will your key team members have been through the training, have set up the creative store and performance funnels you need, and be running your campaigns, but you will be left with an asset customised to your brand containing all the recordings and step by step information. This means that future incoming team members will also be able to learn and deeply understand the same system and approach.

01.

Activity review and teardown

We conduct an audit of your website UX, Shopify analytics, Facebook ads, Google ads and ad creatives, with a strong, overarching focus on our Holy Grail Metrics.

02.

People review

We will interview each of your team and agency partners, and present our findings and analysis across people, roles, capabilities and areas for up-levelling. We take your team through our benchmarks and capability process to understand where they are in their technical knowledge of the work they do, and to ascertain what training they need. The strategic goal of our deep dive audit is to broaden our understanding of the business that is behind the platforms and channels, namely your team and in house D2C processes. Our Deep Dive Audit typically takes between 3-4 weeks.

03.

D2C Playbook training

Our project plans manage the delivery of the Playbook across a 6 – 12 week period. It is delivered in person and via Zoom in a series of pre booked workshops and mentoring sessions. Playbook training will be delivered through a variety of media including in person workshops, live Zoom video sessions, Google Docs, Online videos, Trello Boards, as set out to the agreed Strategy Playbook project plan.

04.

The D2C Playbook asset

At the end, not only will your key team members have been through the training, have set up the creative store and performance funnels you need, and be running your campaigns, but you will be left with an asset customised to your brand containing all the recordings and step by step information. This means that future incoming team members will also be able to learn and deeply understand the same system and approach.

01.

Weeks 1 and 2: Activity review and campaign teardown

Our process for reviewing and reporting on your Shopify store, storytelling, paid campaigns, email marketing, D2C reporting, ad operations and creative production processes will highlight gaps in efficiency and opportunities for revenue growth.

02.

Weeks 3 - 6: People & process review

We will interview each of your D2C team and agency partners, and present our findings and analysis across people, roles, capabilities, understanding, processes and areas for up-levelling. We take your team through our benchmarks and capability process to understand where they are in their technical knowledge and to ascertain what training they need. 

03.

Weeks 7 - 16: D2C Playbook training

Our project plans manage the delivery of the Playbook training across a 10 week period. Playbook training will be delivered through in person workshops, live Zoom video sessions, online videos and Trello walkthroughs.

04.

Week 17+: The D2C Playbook asset

By the end of your Playbook, your key team members will have been upskilled and your D2C operation enhanced. You will be left with a bespoke package of training recordings and step-by-step processes, which current and future team members will benefit from.

How the Playbook played out for the On Group

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Training rolled out across teams working on multiple brands

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Doubling in pace of production

null

Improved storytelling through the funnel

null

More efficient and effective D2C team

null

Reduced siloed working

null

Agency review from an agency perspective

null

Data and tech stack updates

null

Improved reporting and growth modelling

How the Playbook played out for the On Group

null

Training rolled out across teams working on multiple brands

null

Doubling in pace of production

null

Improved storytelling through the funnel

null

More efficient and effective D2C team

null

Reduced siloed working

null

Agency review from an agency perspective

null

Data and tech stack updates

null

Improved reporting and growth modelling

Playbook results: The On Group

null

Training rolled out across teams working on multiple brands

null

Doubling in pace of production

null

Improved storytelling through the funnel

null

More efficient and effective D2C team

null

Reduced siloed working

null

Agency review from an agency perspective

null

Data and tech stack updates

null

Improved reporting and growth modelling

A bespoke investment

The D2C Playbook is tailored to your brand and team’s needs. We offer three levels of Playbook to cover the most challenging aspects of upskilling an in house D2C team. Investment depends upon factors including your team size, number of territories you are operating across, number of channels you are operating on and adspend.

It also depends on our strategic involvement and whether or not we are taking on a growth leadership position in your business for the interim of your Playbook.

A bespoke investment

The D2C Playbook is tailored to your brand and team’s needs. We offer three levels of Playbook to cover the most challenging aspects of upskilling an in house D2C team. Investment depends upon factors including your team size, number of territories you are operating across, number of channels you are operating on and adspend.

It also depends on our strategic involvement and whether or not we are taking on a growth leadership position in your business for the interim of your Playbook.

A bespoke investment

The D2C Playbook is tailored to your brand and team’s needs. We offer three levels of Playbook to cover the most challenging aspects of upskilling an in house D2C team. Investment depends upon factors including your team size, number of territories you are operating across, number of channels you are operating on and adspend.

It also depends on our strategic involvement and whether or not we are taking on a growth leadership position in your business for the interim of your Playbook.

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Does your brand qualify?

It’s important we’re confident your brand is right for the D2C Playbook, so drop us a line and we’ll set up a call…

Send Message

Does your brand qualify?

It’s important we’re confident your brand is right for the D2C Playbook, so drop us a line and we’ll set up a call…

Send Message

Does your brand qualify?

It’s important we’re confident your brand is right for the D2C Playbook, so drop us a line and we’ll set up a call…

Send Message