New website & personal brand launch for former Minister of State for Employment, Esther McVey

Today, I’d like to tell you a story about working with the former Minister of State for Employment, Esther McVey, whose brand new website and personal branding has just been set live. I first met Esther many years ago when I was working at the Daily Mail newspaper, and was commissioned the most nightmare article…

Celebrities are the ultimate ‘digital influencers’ yet many don’t realise how to fully monetise this element of their personal brand

There is an interesting article in today’s Sunday Times Style magazine about blogging and the monetisation of blogs. For an ordinary person, this involves building a strong personal brand and a following, and then getting paid for sponsored posts. Once the reach and audience is there, beauty and fashion bloggers can command huge fees because…

How Princes Charles, William and Harry use their website to create their own publicity

Ever since I sold my online news agency in 2014, and started thinking how I could bring together my particular combination of expertise in digital, websites, journalism and publicity, I have become obsessed with the potential that well-known individuals have to use the internet and their websites (coupled with editorial skills) to not only engage with…