The Canadian and US based Noel Asmar group comprises a number of luxury fashion brands that have been traditionally sold via wholesale and bricks and mortar stores.
Recognising the disruption in retail, the company tasked us helping them launch and scale paid social advertising camapaigns and scaling their direct to consumer revenues through their ecommerce stores.
Their founder and CEO Noel Asmar says:
'It has been amazing working with Tash and the team at Bolt Digital. Bolt Digital have run all our paid traffic accounts for two of our niche fashion brands including paid social, Google search and retargeting. At a time when bricks to mortar is declining and we wanted to drive bricks to clicks, we tasked Bolt Digital with acquiring new customers and helping drive repeat purchase, they have been instrumental in helping us grow the direct to consumer side of our business.
Our ROAS from paid social for the period of working with Bolt Digital has been consistently at 5 or above and our ROAS from paid search up to 12. Bolt Digital have also supported us on the creative side, producing video assets for us and helping us understand how important it is to test a variety of ad creatives and never expect that what we think will perform to be our 'winning' ad.
Bolt Digital have treated us as a partner not just a client - and that's becoming a rare find.'
Noel Asmar, founder & CEO of Noel Asmar Group
The Noel Asmar Brands we worked on
Noel Asmar Uniforms
Noel Asmar Equestrian
The problem faced in retail
Traditionally, luxury fashion brands such as Noel Asmar Equestrian and Noel Asmar Uniforms have been sold via wholesale and bricks and mortar stores. The Noel Asmar group also used real world relationships, exhibitions and print advertising to build their brand and scale sales and distribution.
But with the online revolution clearly happening all around us, the group tasked us with building them a direct to consumer route to market via their Shopify website.
The two brands, one luxury lifestyle sports fashion and the other uniforms, needed a slightly different route.
For Noel Asmar Uniforms, part fashion ecommerce, part B2B sales, we knew we targeting the right people would not be easy, although we were confident the brand had the right imagery and products to stand out and succeed in the social landscape.
Let's fast forward to the results.
Only a ROAS of 10.5 in our latest month of running the campaigns!!!!!
By comparison, Noel Asmar Equestrian had perhaps an 'easier' audience to seek out socially but with premium price points, it's not always simple to get buyers to buy there and then from mobile devices.
Using our proven 9 step process for scaling ecommerce brands (video below) along with our propriety advertising funnel for ecommerce AND our formula for rapidly launching and testing creatives, as well as telling the brand story through advertising creatives, our paid social campaigns were able to contribute up to 50% of D2C revenue going through Shopify.
We were tasked with expanding into Google search and shopping ads, and our ROAS for both brands, from Facebook AND Google ads, for year to date has consistently been 5 and above on a month by month basis.
Here's some of our results in more detail