Brand Management and the Resilience Required to Last in the Industry with Tim Waring of Eves and Gray

By July 26, 2018Podcast

A day that started as a search for a quality pair of shoes, and a dropped purple pocket square ended with the start of a custom shoe brand. Now four years later, Tim Waring, founder, and director of Eves & Gray Ltd. drops in with Natasha for an in-depth conversation into everything brand. Tim gives a peek into brand management, internet marketing strategies and the resilience required to last in the industry.

“You learn very, very quickly that outsourcing is king.”

-Tim Waring

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Timestamps:

1:09  The start of Eves & Gray and a look into the brand today

13:14  Eves & Gray’s business model and risks to look out for when starting a brand

21:45  The truth about landing placement into retail stores

23:44  Strategic branding and luring traffic to your website

26:17  Retargeting to reach your customers—the power of Facebook

32:38  Where to put your resources into Facebook

41:41  Using ads on Facebook and the growth it propels

50:16  Google, YouTube, email other internet marketing mediums

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Connect with Natasha Courtenay-Smith:

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Bolt Blueprint allows our expert team to audit, strategise and map out a personalised integrated marketing plan for your business.

This offer is designed specifically for you if you’re serious about improving sales, profit and business value through highly effective digital marketing and sales.

Our team of Bolt Strategists only have a limited number of slots available for a certain number of free sessions every month.  You will need to complete a short form to ensure that you qualify and you can do so by clicking the button below…