A new phenomenon is sweeping the most driven founders, visionaries, changemakers, CEOs, celebrities and ambitious employees.
Just as reality TV stars have used their daily lives to capture the attention of millions of television viewers, so are these individuals using their own regular working routines and their voices to entertain, educate and inspire.
The most successful of these individuals have full time editorial crews trailing their daily lives, and publishing the content in a mix of formats ranging from text through to videos through to audio across social media platforms, blogs, vlogs and websites.
The goal? To build themselves the most visible of personal brands online and turn themselves into the stars and leaders of their own micro-niche.
How are you building influence right now?
When it comes to PR and building profile, most people focus on the real world activity and very little of the online activity.
The online activities are far easier to control in frequency, reach and distribution..
Online has democratised exposure and taken PR direct to consumer.
Take control of….
Stand Out Online: The seminal book on how to build a profitable personal brand fit for the digital world written by our CEO Tash Courtenay-Smith
Contributors to the book include the likes of the TV presenter Jeremy Vine, the CEO’s Carl Reader and Cy Wakeman.
How PR & influence are changing
Have you ever felt that ‘someone’ has come out of nowhere and now they seem to be everywhere? They’re being interviewed on podcasts, they’re on your Facebook feeds, they’re giving talks, they’re writing books and they’re even appearing in the mainstream media?
Which means their business is growing faster, their message is spreading further, their influence is more powerful and opportunities land at their feet.
The digital revolution means YOU can take control of your content, your distribution platforms and your influence.
Our CEO Tash talks about personal branding
Latest Personal Branding Best Practise
When it comes to today’s world of digital media, everyone knows about ‘influencers.’ But often when we think about influencing, we think about health, beauty and lifestyle influencers, or influencers…
Let’s build your personal brand
If you have a project in mind or a personal branding problem to solve, fill in the form below or email us on firstname.lastname@example.org