A new phenomenon is sweeping the most determined and driven of startup founders, visionaries, changemakers, CEOs, celebrities and ambitious employees.
It involves digital profile building to a new extreme – and the employment a full-time video, content crew.
Just as reality TV stars have used their daily lives to capture the attention of millions of television viewers, so are these individuals using their own regular working routines and their voices to entertain, educate, inspire and build their own audiences and profile via the internet.
The most successful of these individuals have full time editorial crews of up to 12 people trailing their daily lives, and publishing the content in a mix of formats ranging from text through to videos through to audio across social media platforms, blogs, vlogs and websites.
The goal? To build themselves the most visible of personal brands online and turn themselves into the stars and leaders of their own micro-niche. And it’s working, with these digital pioneers becoming household names in their own right.
How are you building influence right now?
When it comes to PR and building profile, most people focus on the real world activity (seen on the right) and very little of the online activity on the left.
The activities on the left are far easier to control in frequency, reach and distribution than the ones of the right.
Online has democratised the exposure process and taken PR direct to consumer.
Take control of….
Stand Out Online: The seminal book on how to build a profitable personal brand fit for the digital world written by our CEO Tash Courtenay-Smith
Contributors to the book include the likes of the TV presenter Jeremy Vine, the CEO’s Carl Reader and Cy Wakeman.
How PR & influence are changing
Have you ever felt that ‘someone’ has come out of nowhere and now they seem to be everywhere? They’re being interviewed on podcasts, they’re on your Facebook feeds, they’re giving talks, they’re writing books and they’re even appearing in the mainstream media?
Which means their business is growing faster, their message is spreading further, their influence is more powerful and opportunities land at their feet.
Chances are, the internet is a key driver in their success – and it can be in yours too. The digital revolution means YOU can take control of your content, your distribution platforms and your influence.
To find out how we can help you build your personal brand, please complete the form below and one of the team will be in touch