Last week, I had one of those days that if you want to write a book, you dream about happening.
The doorbell rings, and a man is standing there is a big box, and you think ‘What the h*ck is this?’ and you open it to discover it contains the real, finished, printed, final, actual, real copies of book that you have written!
In my case, that book is called The Million Dollar Blog and obviously, I wanted to share this moment. So here it is, the book I wrote earlier throughout April and May (meaning I had to stop taking on new clients and any existing clients knew I was slightly stressed) is now complete, finito and actually coming out, in the shops and online, at the end of the this month.
So what’s it all about?
Well, it’s about content creation and visibility, and how anyone can build a blog that will increases their profile, creates new opportunities, earns money and changes their life. The specific questions I address are about in today’s world, where everyone wants to blog and blog posts are ubiquitous, how do you stand out?
How do you, as an individual, blog your way from nobody to somebody? How do you, as a business owner, use content to build your brand and drive your success?
Blogging has become the ‘it’ career of the modern world and every business knows that blogging should be an integral part of their marketing and success, but it’s actually never been tougher to be shine in the digital storytelling landscape.
So what are the secrets of success in terms of making blogging fit into to a wider digital promotion and personal brand strategy?
No matter who are you – a mum at home, a budding fashion blogger or a small business owner – The Million Dollar Blog is your ultimate guide to starting a successful blog or taking your existing blog to the next level.
Personal, practical and expert experience
Although of course, I’m speaking from personal experience, having used content creation to build my online business, Talk to the Press, from 2008 (I sold this business in 2014) and now for building my own personal brand.
For Talk to the Press, blogging bought us SO many benefits, from putting us top of search engines, making ourselves unbeatable in the search engine results rankings, positioning us as experts and most importantly building our trust and excellent reputation at a time when people naturally viewed the media with suspicion. I could talk ALL day about why our business blogging strategy left all our competitors in the shade!!!
In terms of myself now as a ‘person’ (!), I saw the benefits of blogging for authority on the topics (digital marketing, online business, publicity, media and content) I know about WITHIN MONTHS.
Not only has the content on my blog been the reason I’ve been booked for things such as speaking events and radio, BUT the content on my blog was also the reason I was able to secure a book deal in the first place.
But the book is not just about me.
In fact, The Million Dollar Blog mostly NOT about me. It is instead through a combination of practical advice and interviews with some of the world’s most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw, that I show the secrets of a Million Dollar Blog and the million dollar bloggers behind it.
The book is out on September 27th. If you’d like to pre-order it, then the link is here.