Stop talking about consumers. Start engaging in meaningful conversations. That’s advice for brands from Julietta Dexter, Chief Growth & Purpose Officer of Science Magic. In an age when we are more connected than ever, the success formula isn’t just shifting products as fast as you can at the highest possible margin, but those that making your…
This Year’s Must-know D2C Beauty Trends At Bolt, we think D2C is where it’s at. And we’re not just biased – the stats add up to a big picture where many of us, 37% of UK consumers, to be exact, are flocking to ecommerce companies to fulfill our beauty and wellness needs. Over…
Bolt Best Bits: June Edition Welcome to Bolt Best Bits, a monthly round-up of the shiniest stars from our latest batch of ads. This has been a big old month in the social calendar, with lockdown lifting in time for summer to start. No wonder everyone was keen to look their best! From…
Today we’re on Oxford Street. And it got me thinking, what can ecommerce brands, or traditional retailers wanting to scale their D2C revenues online, learn from all these shops right here on one of the busiest retail streets in the UK. Right now, so many retailers and wholesalers are ecommerce and D2C obsessed and this…
Beauty brands have found themselves in a unique position in the last decade. The dominance of huge brands with global television advertising budgets, armies of models and celebrities is being disrupted by niche and independent beauty brands borne on and grown via social media featuring real people and influencers. With 69% of UK beauty buyers…
The emergence of Facebook in the early 2000’s has been one of the most impactful events of our lifetime. This social media service has drastically altered the way in which we communicate and changed the social landscape for the foreseeable future. The disruption Facebook has caused, particularly in the way people gather information has greatly…
Right now, it’s LK Bennett and Anya Hindmarch. Before then, it was Toys R Us, House of Fraser, Staples, Maplins, BHS, Austin Reed….. when it comes to well known retail brands issuing experiencing unsustainable losses falling from grace, the list goes on and on. The bottom line is that if you are a bricks &…
For beauty brands looking to better communicate with their audience, understanding why people engage with content is key. And a recent study by Facebook & Accenture called ‘Inside Beauty’ identified seven key behavioural motivations that drive engagement on Facebook and Instagram and that’s what we’re talking about today. Discovery & escapism People use Facebook…
I constantly get people asking if PR is something they should invest their time and money into. My short answer is ‘probably not’ and that is said coming from a background in PR and mainstream media. So why not and what has changed? How to do effective PR? Primarily, the way people consume media is…
There is no doubt in anyone’s mind that the world of media and marketing has seen drastic changes over the past few years. I’ve been in the media for 20 years now, starting first in mainstream media (newspapers and magazines) and now working in social and performance media, and directly with the likes of Facebook.…
