In today’s video, Luke and I are sitting down to talk all things ‘Woke washing’ – a term that comes in and out of the advertising industry with increasing noise and frequency! What is woke washing? Who does woke washing? Should you woke wash? Or should work washing be avoided at all costs? Put simply,…
ROAS. This is a word my team and I use every day and which is baffles many people outside of our world. Let me explain. ROAS stands for Return On Ad Spend and its is a metric used in digital advertising which basically means for every pound or dollar you put into a platform, how…
A recent article in Marketing Week found that 65% of people don’t remember the ads they see on social media networks. People’s ad recall is low, mainly because as consumers on social networks, we are scrolling increasingly fast on our smartphones and see a LOT of content. And that’s what I’m talking about in today’s…
One thing I thought I’d never hear is a client describing themselves as ‘careworn…..’ But that’s how my (lovely) client Hugh Somerleyton, the owner of Fritton Lake holiday resort in Norfolk is describing himself in this week’s vlog! In the nicest possible way of course! We’ve been working with Somerleyton for the past 18 months,…