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To woke wash or not to woke wash

AdvertisingBy The Seen MachineMarch 14, 2019Leave a comment

In today’s video, Luke and I are sitting down to talk all things ‘Woke washing’ – a term that comes in and out of the advertising industry with increasing noise and frequency! What is woke washing? Who does woke washing? Should you woke wash? Or should work washing be avoided at all costs? Put simply,…

Facebook ROAS

All About Facebook ROAS

Advertising, Business, EcommerceBy Bolt DigitalNovember 28, 2018Leave a comment

ROAS. This is a word my team and I use every day and which is baffles many people outside of our world. Let me explain. ROAS stands for Return On Ad Spend and its is a metric used in digital advertising which basically means for every pound  or dollar you put into a platform, how…

What to do about the fact 65% of people won’t remember your paid social ads

Advertising, Ecommerce, FacebookBy Bolt DigitalOctober 22, 2018Leave a comment

A recent article in Marketing Week found that 65% of people don’t remember the ads they see on social media networks. People’s ad recall is low, mainly because as consumers on social networks, we are scrolling increasingly fast on our smartphones and see a LOT of content.  And that’s what I’m talking about in today’s…

I think I’ve worn down a client :) (and moving adspend from print to digital)

Advertising, FacebookBy Bolt DigitalMay 2, 2018

One thing I thought I’d never hear is a client describing themselves as ‘careworn…..’ But that’s how my (lovely) client Hugh Somerleyton, the owner of Fritton Lake holiday resort in Norfolk is describing himself in this week’s vlog! In the nicest possible way of course! We’ve been working with Somerleyton for the past 18 months,…

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