The Bolt Academy

Paid Social Advertising Mastery in 6 weeks

Are you wondering if paid social advertising will work for you, and feeling frustrated that others are acquiring new customers and scaling their businesses using Facebook and Instagram advertising and you're not (well not yet at least)? 

Are you frustrated with your existing paid social advertising? Confused by Facebook's ads manager? Baffled by what your marketing funnel should look like? 

Imagine the impact on your business and your life if you could master paid social advertising. Think of the excitement of knowing that your ad-spend is profitable and your marketing funnels are working.  

What if you could answer 'YES' to the question 'Are you ready to double your adspend? Does that sound liberating? Or maybe too good to be true?  

⬇️⬇️ Watch this until the end! ⬇️⬇️

With nearly 1 billion daily users on Facebook and 700 million monthly uses on Instagram, these are platforms you cannot afford to ignore when it comes to building your business. 

According to Pew Research, 83% of women and 75% of men use Facebook every day. And 96% of direct to consumer brands using the platform say it has value to their business growth. This is a clear indicator that no matter who you’re trying to reach, they’re likely active on Facebook and Instagram, and other businesses are already getting great results. 

The question is, how can you do the same thing? 

Join The Bolt Academy for cutting edge training, systems, processes and mentoring that will demystify Facebook and Instagram advertising and empower you with understanding of social funnels, audiences, ad creatives, conversion and more.  

Through The Bolt Academy, you'll gain the tools and wisdom you need to build and run effective paid social marketing funnels for your business - for the long term.

➡️36 video lessons.

➡️5 must have bonuses.

➡️Supportive Facebook community.

➡️Awesome strategies for nailing your paid social campaigns.

➡️Plus, upgrade to the Bolt Academy PLUS for one-to-one mentoring and email support from Bolt Digital's in house performance marketing team. Places in The Bolt Academy Plus are strictly limited. Because of the one-to-one mentoring element of this programme, we only accept 8 students per month.

Meet your trainer 

Tash Courtenay-Smith is CEO of Bolt Digital, a leader expert in performance marketing, bestselling author, speaker and one of 8 founder trainers for Facebook's She Means Business campaign.  

Every year, she helps Facebook train 10,000 SME owners in how to use Facebook & Instagram for their business.  

Tash was trained at Facebook HQ's in Dublin and London, and has spoken on behalf of Facebook about paid social advertising at venues including London's Olympia and City Hall. She has also advised the UK Government on how to support business owners through massive technological change. 

What's in The Bolt Academy...

Module 1 - End Ads Manager bafflement and get set up in the right way from the start.

Lesson 1: Ads Manager Mini Tour

Lesson 2: What is the Facebook pixel?

Lesson 3: How to check Facebook is receiving your pixel data correctly

Lesson 4: How to install the Facebook pixel on your Shopify website

Lesson 5: How to install the Facebook pixel on your Wordpress website


Module 2: Fundamentals of Audiences & Conversions

Lesson 1: The three three types of audience that exist on Facebook & Instagram.

Lesson 2: How audience insights can help you learn more when considering interest based targeting

Lesson 3: 2 key things to understand when building custom and lookalike audiences

Lesson 4: Setting up custom conversions

Lesson 5: The Bolt Digital custom and lookalike audiences to set up and test.


MODULE 3: Building Effective Funnels For Your Business

Lesson 1: What is a funnel.

Lesson 2: Ecommerce biz owners - here's YOUR funnel structure and map

Lesson 3: Lead generation biz owners - here's YOUR funnel structure and map

Lesson 4: Supporting your funnel with evergreen content stacks

Lesson 5: The importance of Mental Funnel Flexibility (MFF)


MODULE 4: Setting Up Your Funnels In Ads Manager  

Lesson 1: Your Facebook funnel campaign, adset and ad structure

Lesson 2: The Facebook Advertising 'Bear' Algorithm

Lesson 3: Building your funnel from the bottom up (presented by Bolt Digital's ads manager Antonio)

Lesson 4: Making a decision about campaign optimisation objectives

Lesson 5: Setting up your product catalogue in your Shopify store


MODULE 5: Creating ad creatives that WORK 

Lesson 1: Understanding your ad creative requirements

Lesson 2: Ad creative inspiration

Lesson 3: How to spy on (and be inspired by) competitor ads

Lesson 4: Improving creative performance using social proofing


MODULE 6: Measuring & Monitoring Success  

Lesson 1: How to read ads manager

Lesson 2: Your customised column set up

Lesson 3: Using time views to monitor campaign success

Lesson 4: Understanding & measuring ROAS for ecommerce brands

Lesson 5: How to know when to scale ad budget

Lesson 6: Ecommerce ads calculator demonstration

Lesson 7: Ecommerce ads calculator download

Lesson 8: Lead generation ads calculator demonstration

Lesson 9: Lead generation ads calculator download


Module 7: Understanding Your Holistic Approach  

Lesson 1: The Bolt Digital 9 Step Process For Scaling Ecommerce Brands

Lesson 2: The email automations you need to set up for your ecommerce brand

Lesson 3: Ecommerce automation email flow spreadsheet download

Lesson 4: Understanding your email flow templates

AND - your bonuses 💥💥💥

BONUS #1: Your very own unique ‘Facebook funnel’ map so that you can follow our guidance and map out the campaigns you need to build and the audiences we recommend you create, test and train Facebook in (value £995)

BONUS #2: Your very own personalised ads calculator to enable you to project investment and results based on mutiple parameters and variations (value £499)

BONUS #3: Ecommerce swipe files for 7 ‘MUST HAVE’ automations (value £1500) 

BONUS #4: How to read ads manager (value £297)

BONUS #5: Guide to naming conventions for best practise campaigns (value £47)

BONUS #6: Friendly supportive Facebook community of fellow Academy students and the Bolt Digital performance marketing team.

The Bolt Academy (online course only) is priced £999 plus VAT. 

Total price: £1198

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 💥💥💥 UPGRADE TO THE BOLT ACADEMY PLUS & YOU'LL ALSO GET 💥💥💥

If you know you are the sort of person who has bought online courses before and not completed them, or you know you're unlikely to take massive action without accountability, or you learn best when working alongside experts, then we have the option to upgrade to Bolt Academy plus.

Through one to one mentoring calls, this will force you to take action and get results.

✅✅✅3 x one-to-one one hour mentoring sessions with Bolt's team of performance marketers. Mentoring can cover a broad range of topics surrounding integrated marketing campaigns during mentoring but most students choose to focus on 

  • Getting ad accounts set up properly.
  • Building your marketing funnel.
  • Learning how to interpret the results and understanding how to spot where the funnel is failing or succeeding.
  • Improving website conversion.
  • Supporting their campaigns with other marketing activities.
  • Learning how to further optimise results.


✅✅✅Connect your ad account to ours so we can spot check your progress and offer you support and feedback in between mentoring.

Places in The Bolt Academy Plus are strictly limited. Because of the one-to-one mentoring element of this programme, we only accept 8 students per month.

The Bolt Academy PLUS (online course plus mentoring and support) is priced £2500 plus VAT. 

Total price: £3000

⬇️⬇️⬇️

What our graduates are saying...

Rachel: I've spent thousands on all the big Facebook advertising courses and noone has ever explained it as logically or step by step as you. Immediately I started applying what you taught and I got results. The return has been incredible.

Carla: I started as a complete novice and I'm getting a lot closer to become an expert now. I have real knowledge of what needs to be done to grow the busness.

Astra: Facebook Ads Manager is now my friend and not a monster anymore. The way your videos ran made it really easy to understand.

FAQ

What is the difference between The Bolt Academy and The Bolt Academy Plus?

The Bolt Academy is a self paced online course delivered entirely via video. The Bolt Academy Plus features the same content but also includes one-to-one mentoring and support from Bolt Digital's in house performance marketing and paid social teams. If you know you are the sort of person who has bought online courses before and not completed them, or you know you're unlikely to take massive action without accountability, or you learn best when working alongside experts, then you should upgrade to the Bolt Academy Plus.

What will I achieve during my time in the Bolt Academy?

We cannot deliver multi million pound revenues within a few weeks BUT we do promise that (if you do the work) your understanding of how to advertise on Facebook will dramatically increase. Most students graduate the Bolt Academy with their first campaigns live and progressing. All graduate with significant shifts in their understanding of ads manager, their own marketing funnel and the levers to pull as your improve ad performance.

Can I get mentoring without being a part of the Bolt Academy Plus?

You can talk to the Bolt team in our Facebook group however we are very limited in the bespoke support we can give offer you if you are not a Bolt Academy Plus student. 

Does The Bolt Academy cover Google advertising?

The Bolt Academy online learning course is 100% focused on Facebook and Instagram advertising. However, if you are in The Bolt Academy Plus, you can use one of your mentoring sessions to cover Google with our inhouse Google pro. 

What if the Bolt Academy doesn't work?

It will. But because we are so confident that you will not complete the The Bolt Academy without feeling it was beneficial to your learning, understanding and ability to run Facebook ads, we offer a 100% no quibble money back guarantee. 

Ready to get started? 

⚡The Bolt Academy

✅36 video lessons

✅Awesome strategies for nailing your paid social campaigns.

✅BONUS #1: Your very own unique ‘Facebook funnel’ map so that you can follow our guidance and map out the campaigns you need to build and the audiences we recommend you create, test and train Facebook in (value £995)  

✅BONUS #2: Your very own personalised ads calculator to enable you to project investment and results based on mutiple parameters and variations (value £499)  

✅BONUS #3: Ecommerce swipe files for 7 ‘MUST HAVE’ automations (value £1500)  

✅BONUS #4: How to read ads manager (value £297)  

✅BONUS #5: Guide to naming conventions for best practise campaigns (value £47)  

✅BONUS #6: Friendly supportive Facebook community of fellow Academy students and the Bolt Digital performance marketing team.

❌One to one mentoring with Bolt Digital's performance and paid social advertising team.

❌Connect your account to ours for spot checking and troubleshooting during your time in the Academy.

⚡The Bolt Academy PLUS

✅36 video lessons

✅Awesome strategies for nailing your paid social campaigns.

✅BONUS #1: Your very own unique ‘Facebook funnel’ map so that you can follow our guidance and map out the campaigns you need to build and the audiences we recommend you create, test and train Facebook in (value £995)  

✅ BONUS #2: Your very own personalised ads calculator to enable you to project investment and results based on mutiple parameters and variations (value £499)  

✅BONUS #3: Ecommerce swipe files for 7 ‘MUST HAVE’ automations (value £1500)  

✅BONUS #4: How to read ads manager (value £297)  

✅BONUS #5: Guide to naming conventions for best practise campaigns (value £47)  

✅BONUS #6: Friendly supportive Facebook community of fellow Academy students and the Bolt Digital performance marketing team.

✅One to one mentoring with Bolt Digital's performance team.

✅Connect your account to ours for spot checking and troubleshooting during your time in the Academy.

To sign up and access learning material

1) Click the button for either The Bolt Academy or The Bolt Academy Plus and you will seen the screen on the right.

2) Create your account.

3) Complete checkout.

4) Start learning 💥💥💥

About Bolt Digital: As a digital marketing patner, Bolt Digital works with brands and businesses who have minimum annual revenues of £1m, often providing a fully outsourced digital marketing solution.  

We understand that for smaller businesses, committing marketing spend to a monthly retainer in the early stages is not comfortable, which is why we’ve developed The Bolt Academy and The Bolt Academy Plus.  

The Bolt Academy is a 100% self paced learning programme. All students have the opportunity to upgrade to The Bolt Academy Plus, in which you benefit from one-to-one mentoring and account troubleshooting.