Research shows that ecommerce and consumer buying behaviour accelerated by approximately ten years due to Covid. In each of our partnerships, we support a brand’s D2C acceleration via our roadmap covering
Your enemy is complexity
CTR, UPV, CRO, UGC, CPA, ACoS, CPM, CLV, PPC, SEO, CTR anyone? And how’s your “tech stack” coming along?
The digital world is becoming ever more complex. We’re here to simplify it. The platforms might constantly be changing the rules, but at Bolt Digital, one thing remains… Our ability to talk to consumers in highly complex omni-channel micro moments in ways that stop the scroll and results in purchasing decisions.
Ecommerce growth is underpinned by our proprietary process that focuses on combining paid advertising via multi channel customer acquisition funnels with world class creative production and customer retention. It begins with our D2C Accelerator Test™.
Beware the silver bullet
Most people would love to find a simple and easy solution to D2C success. The truth is that it’s not simple and it’s not easy. So don’t believe anyone that tells you it is.
Unlike most agencies, we also own D2C businesses. That gives us a unique and strategic perspective. “What would we do if this was our business?”
This is not only a question we ask all the time. But it is one that we are also qualified to answer. We don’t want you to fail, so we tell you the BrutalTruths™
The first step in working with us is a Discovery call. This allows us to find out more about your business, your brand, USPs, the problems you are facing and solutions you are looking for.
Successful D2C brands are built around 6 Holy Grail metrics.
If we feel we may be able to help, we will bring your brand into our audit process. This enables us to see where your brand current sits against our holy grail metrics and evaluate its potential for scaling.
We will also benchmark your brands performance, products and assets against others in the health, beauty and lifestyle space, using benchmarks set globally by platforms such as Facebook and Instagram and benchmarks from the dozens of brands we’ve worked with in this sector.
From our audit, we will make assumptions for your brand regarding our D2C success formula.
Bolt Digital’s D2C Accelerator test allows us to test and gain accurate data on our assumptions, notably around the scalability of the customer acquisition element of your future success.
The Accelerator test is a unique blend of workshops, such as our proprietary Tell Your Story Through A Funnel creative strategy workshop, alongside live campaigns to gather data on customer acquisition.
At the end of our Accelerator, we present our scenario planner, which uses the live test results to help forecast key metrics including revenue and customer volume growth potential, ad spend required and customer lifetime value.
Throughout our Accelerator test, we will be collecting data and determining your brands performance levels.
Both you and us will also be evaluating whether we are a good fit to work together for the long term.
By the end of the Accelerator, if we are a good fit, we believe your brand does reach Holy Grail metrics (or can be enhanced in order to meet these metrics), we will look to all move forward with us taking over additional omnichannel marketing management.
Our additional omnichannel marketing management as part of a plan to expand and amplify on the foundations now laid down includes
- Additional scalable traffic channels,
- AOV enhancement
- Email marketing
- International expansion
There are a number of ways brands grow over the long term.
For some brands, the most effective future-proofing and value-add will be to employ an in house team. We have a powerful and disruptive methodology to acquire the best talent in the market, incubate them with Bolt then transfer to you.
For others a long term, meaningful growth partnership with a company like Bolt is the ideal solution. In cases like this, we always look have ‘skin in the game’ and work on longer timeframes, with aligned commercial interests.
We are also able to support brands as they prepare for exit.
Alongside a brand’s ability to meet our Holy Grail metrics, we only work with individuals and companies that meet the following partnership criteria:
LIKE & TRUST – We must genuinely like and trust the people we are working with and vice versa.
BELIEF – We must believe in the brand, products and services and they must deliver on the promises made.
A FORCE FOR GOOD – The brand must have strong values and be a force for good.
ROI FOCUS – A shared understanding that accurate financial planning, reporting and analysis is critical to measure return on investment and marketing spend.