From start-up to £750k in monthly sales in 24 months (beauty)
566% increase in revenue (fashion)
1,135% increase in return on adspend (health)
Bolt Digital is a growth partner helping ambitious brands go direct to consumer with world-class performance marketing
What is performance marketing?
Performance Marketing is targeted very precisely at specific customer segments via digital channels. Expenditure can also be measured in real time when a specific action is completed; such as a sale, lead or click. It’s a revolution compared to traditional ‘above the line’ brand awareness marketing because it means that it is now possible to more accurately measure return on investment.
The benefits of finding the right performance marketing partner can result in exponential growth in revenue, profit and shareholder value.
Bolt Digital supports our clients and partners in the following areas:
- Performance Marketing Strategy
- Performance Marketing Testing & Campaigns
- Web Platform Development
- Conversion Rate Optimisation
- Budgets and Forecasting
- ‘Native Creative’ Video Advert production
- Email Marketing
- Funnel Creation and Mapping
- Audience Selection
- Advertising Channels Selection
- Ad Deployment
- Thought Leadership
- Technology Platforms
- Competitor Analysis
Why direct to consumer?
D2C has the following benefits for a business compared to the traditional supply chains of retail, wholesale and other indirect routes to customers:
- You diversify and become less reliant on a wide-spread decline in retail shopping.
- You can cut-out or reduce reliance on the traditional supply chain and increase margins.
- You own the customer and can communicate with them (subject to GDPR).
- You have full control over your brand and how, when and where it appears.
- You can also drive greater retail and wholesale business through your D2C channel.
Whilst the benefits of D2C and Performance Marketing are very clear, the challenge we see brands facing every day include, but are not limited to:
How to capitalise on marketing that is now intensely data driven and where there is nowhere to hide from the real-time return on investment results. How to fund the ongoing investment into D2C growth that is typically required for the first 12 to 24 months.
How to create, produce and combine vast quantities of adverts in video, photo and text formats that often have a shelf life of no more than two to four weeks.
How to display large numbers of adverts to highly segmented audiences across an ever-changing and ever-increasing number of marketing platforms like Facebook, Instagram, Google, YouTube, Amazon, Bing, Email, SEO, Twitter, Pinterest, Snapchat, TikTok and others.
How to maximise the effectiveness of website conversion, remarketing, lead generation, thought-leadership, real influencers, email automation, technology platforms and tools.
How to develop an effective performance marketing strategy and create budgets and forecasts for a new channel where you may have little or no historical data.
How to combine the talents and abilities of external marketing partners and agencies with inhouse talent. How to find, recruit and retain new talent in a highly competitive sector where the needs of a younger workforce are often at odds with more traditional long-standing corporate cultures.
About Bolt Digital
Bolt Digital has built a world-class team of performance marketing professionals and creatives committed to delivering market-leading results for our partners. We believe there is too much jargon, confusion and ambiguity within our industry. We communicate in a user-friendly way, creating clarity and transparency in all we do, thus driving tangible value and ROI.
Led by our inspirational CEO, Tash Courtenay-Smith, Bolt Digital has a strong Board, management team and growing team of more than 30 staff and experts.
We attract, develop and retain great talent in an inspiring environment that allows our people to be the best that they can be.
Bolt Digital is a certified Facebook and Google Advertising Partner
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Bolt Digital is different. We do not operate in the way that most marketing agencies do. The company is founded on some core principles:
We work as ‘partners’ not ‘agents’
We must like and trust our partners and vice versa.
We must believe in the products, people and promises made by our partners.
We will be the best at what we do, not the biggest.
We will relentlessly focus on return on investment for our clients and partners.
We want to have long term aligned interests with ‘skin in the game’.
Careers at Bolt Digital
Without people, we don’t have the success we have at Bolt Digital. As our team is growing, we always want to attract the best in class talent and we do this through monthly talent events.
Our next talent event will be in January and is for creative and performance marketers, please share with those you think might be interested in attending – https://bit.ly/34yIvMn
Looking for a partner in DTC growth?
Email us: firstname.lastname@example.org or complete the form below.
Visit us: Bolt Digital Ltd, Huckletree West, MediaWorks, 191 Wood Ln, Shepherd’s Bush, London W12 7FP