The Facebook sales funnel we built for Fritton Lake Retreats has helped drive over £2.5 million in off plan property sales.
Fritton Lake a luxury luxury lakeside holiday park nestled in Somerleyton Estate, located just two hours outside of London in Norfolk and owned by the Crossley family. They sell some of the most luxurious homes in the UK – all off plan.
Before 2017, the only form of advertising was in regional print magazines and Google PPC, but after noticing the way he was being retargeted by brands across Facebook and Google, the estate owner Lord Somerleyton asked Bolt Digital to help with their social advertising.
Fast forward to the year end, and an adspend of £17,000 on Facebook Ads has helped drive property sales of over £2.5 million AND build a database of several thousands potential buyers.
That’s considerably cheaper than traditional methods of selling off plan property such as print and billboard ads, PLUS we have huge amounts of data that you just don’t get from traditional methods.
Not only do we have the email addresses of thousands of potential buyers, but inside Facebook we have several hundred thousand people who have engaged with us that we can retarget with information from new properties available to special offers whenever we want.
No wonder Lord Somerleyton feels our campaign has been a huge success as you can hear him discuss below.