Find out how we took a leading London private medical clinic and can now consistently generate, on demand, 600 potential patients/customers over 10 days at 63p each using Facebook™... (without having to rely on word of mouth, PR or print advertisements) 

These strategies will work for any type of private clinic including back clinics, pain clinics, cosmetic clinics, sleep clinics and many more....  

Check out the results below lock in your FREE strategy session today to discuss your clinic's needs!

My team and I have had the privilege of working with the Zita West Assisted Fertility clinic for the last 18 months. The London based private fertility clinic offers a holistic approach to fertility as well as IVF cycles.  

We were tasked with setting strong digital marketing foundations for the private clinic, which we did through building the owners personal brand and building social followings, and then using this momentum to drive customers (or leads) to the clinic using sales funnels and Facebook ads.  

When we first started working with the clinic, website traffic had plateaued and their social profiles had only limited activity.  

They had never tried Facebook™ ads at all.

Here are some of the results we’ve achieved:

Clinic prospects  

- Monthly website traffic: +79% - Monthly website sessions: +120% - Monthly new website visitors coming through organic search: +100% - Total newsletter subscribers +619% - Video Youtube: +107,000 total views and 216 hours watched per month - Video Facebook™: + 104,000 views on Facebook™  

Leads Jan - July 2017  

- Prospects visiting Facebook funnel landing pages: +13,273 - New total prospect audience who are aware of the clinic: 92,673 - Virtual clinic sessions: +7 - Virtual clinic landing page visits: +1,400 per virtual clinic - Virtual clinic sign-ups: 500 - 650 for each virtual clinic - Virtual clinic live attendees: up to 350 per virtual clinic - Direct clinic enquiry requests following virtual clinics: 90 - 108 per monthly virtual clinic - Clinic open evenings: Fully booked with waiting lists 

Current return on cost Jan to July 2017: +189%  

* More sales are already coming in from the extensive pipeline and database that has been created in six months. Sales cycle for clinic booking is 8 months.  

That’s a pretty good ROI for an awareness and lead generation campaign for a private medical practice.  

I’m about to share some detail about how it was done and so takeaway advice for other private medical clinic owners and managers. 

Pre-Facebook™ Ad Campaign...  

Before the rollout of new Facebook™ ad campaigns, we always run a full audit which includes analysing where any ads have run before.  

- Placements: where have budgets fed to - Optimisations: Facebook™ goes through phases where it will give preferential treatment/results to certain campaign objectives - we would look to see if the private clinic was leveraging some of these optimisation pockets to their advantage - Tracking and pixel health: we check to see what sort of data has been "seasoning" the pixel and if this data is being used to further improve results - CTR and CPC: this helps us to assess the fit between creative and targeting  

In the case of this private clinic, they hadn’t run ads before so we were starting from scratch which involved adding the Facebook™ pixel, creating sales funnels, setting up custom conversions inside Facebook™, seasoning the pixel and training Facebook™ in who their audience is and who in that audience would end up converting.  

The landing pages and funnels Alongside building website traffic and building social audiences generally, we decided to run live clinic sessions virtually online. These are on a number of different topics, and always educating potential customers further on the options available to them.  

Preparation for lead generation Whenever we talk about this particular clinic and why their Facebook™ ads went on to work so well, it is because we took time to lay the foundations of building highly targeted custom audiences through blog content, SEO, email lists and social media versus jumping into Facebook™ ads and hoping for the best.  

Takeaway: This is one of the key reasons it’s important to write content for your website, keep publishing, keep on top of social media and build out your email list. 

 

The ad campaign  

Once ads started, we used a video campaign to our audiences but focused on those who already knew us, so only our custom audiences.  

When hosting live virtual clinics, we push towards even higher turnout by again using Facebook ads. On the day of the webinar, we ran Facebook ads to a custom list of those who have signed up reminding them the event starts at half 7 prompt – we know what life is like, you get busy, people forget, and these ads made sure people didn’t forget about the event.  

We also ensure a high turnout rate by asking people to send their questions in advance. Not only does this help us prepare, but it means people know they will get personalised answers. And we get a lot of questions sent in in advance!  

Takeaway: The more personalised you can be for the event, the higher the turnout rate

What about ad spend?  

Well here’s the best news. In terms of ad spend, our most successful campaign saw us spend around 0.65p per acquisition, and around £5 per 1000 impressions.  

There are lots of factors that affect ad spend on individual campaigns, but let me tell you that is really really low!  

Our landing pages meanwhile convert at 39% (personally we always review the situation if a landing page conversion is below 25%).  

The reason though that the price is low and the page conversion is high is because our marketing is largely targeted at warm audiences and our custom crowd, ie those people who have visited the website, engaged on social media, bought products, and are on our email list.  

Because we’ve put so much effort into building the clinics profile online, we have very large warm audiences we can market to.  

Takeaway: Work on building custom audiences and visibility before you run Facebook ads  

We’re continuing to work with the private clinic to get even better results.  

We can't wait to see what opportunities our next private clinic brings.

P.S. - if you're skimming and just wanted to see what the offer was... you can request a free strategy call to have myself and my team personally audit your business and ad campaigns and advise on how to scale and succeed with FB™ ads!

About Us

Bolt Digital is a digital marketing partner that specialises in Facebook ads and funnel builds.  

The CEO of Bolt Digital is Natasha Courtenay-Smith (Tash). Bolt works with successful business owners, eommerce brands, ambitious founders and blue chip companies to reach highly targeted ABC1 consumers and drive profit and sustainable business growth.  

Tash advised the UK government on strategies to help business owners cope with the pace of innovation in the digital age and she is one of only 8 women to be selected, trained and accredited by Facebook to become one of their independent trainers for Facebook’s ‘She Means Business’ campaign.

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